Building Growth, As Expected.

Sourcing ESTIMATE-READY HOMEOWNERS for HOME IMPROVEMENT BUSINESSES

To Provide the Foundations for YOUR Revenue Growth

What Do We Do?

At Expected, we specialize in tailored marketing solutions for home improvement businesses. Our 3-step process prioritise 3 keys to success; Plan, Launch, and Results. Our expertise in paid ads platforms will launch engaging digital campaigns to connect with your audience effectively. We optimize to deliver estimate-ready leads. This will provide a foundation to accelerate your revenue growth, all from untapped potential!

Our Process

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Plan

In this first step, we develop a tailored strategy for you by understanding your goals, conducting research, and utilising content of your greatest craftsmanship. Building the foundations for new customers.

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Launch

With the strategy in place, we use our expertise and your craftsmanship content to bring the campaign to life. We connect you with your audience through popular social media platforms.

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Results

Our focus is on delivering estimate-ready customers. We monitoring campaign performance closely, to keep the results churning out genuine leads with intent to buy. Over, and over again.

Guaranteed 10 NEW ESTIMATES per month

Or you do not pay, simple.

Sector Specialists

Results Guarantee

Estimate-Ready Leads

Frequently Asked Questions

How quickly do I get to see results with your approach?

It takes us roughly 5 working days to get things set up for you and then we start running the lead ads. Results can appear the first day your ads run.

Although we would expect it to take a few days before the specific set-up we’ve created for you finally beds in. 

We refine your ads as results come in, looking for small improvements in order to increase overall results. That can take 3 – 4 weeks. You need to be able to handle the increased leads before we begin sending the leads.

Why do you use prioritise Facebook? There are many ads platforms – why not diversify?

Different platforms work very differently for every industry. Some are incredibly competitive and very expensive – Google ads, especially. Others barely work at all. 

We know this from experience.

But when it comes to finding unique leads for installers we know exactly what works – and that’s Facebook. 

In terms of quality of lead and cost Facebook has been our undisputed champion for appointment generation. 

Because using Facebook's powerful audience tools we can pinpoint audiences in super-fine detail. 

Facebook makes this possible – if you really know how to use it. And being expert Facebook advertisers means we have helped numerous businesses add their annual revenues. 

Why don’t you work with businesses making less than £100,000 a year in revenue?

We need companies who can handle the increase in business and keep the revenues flowing. 

Larger businesses – those that have exceeded the £100,000 mark – have already worked out how to handle larger volumes of work. Their processes are more robust. They have good people in place. 

For them, handling a fairly sudden uplift in business is a matter of expanding what they already do – rather than having to learn it all from scratch. 

No matter where you operate the business is all there. We want to work with clients who can handle it. 

Why must I qualify before I can work with you?

Small or sole trader businesses with only a few years of experience will not be able to handle the leads we send them. 

We’ve seen it before. 

They become overwhelmed. And so they have to switch off their ad campaign, regroup and try to work out how to handle this new situation. 

Which means our services are no longer required for a while – which isn’t good business for us.

Whereas bigger £100k – £10 million companies have already got things in order. 

Bigger businesses don’t have to learn how to be bigger – they just have to expand their current set-up.

We earn our money when our efforts are earning you your money.  

What if you work with another business in my area, won’t that hurt my business?

Before we take on a new client we make sure they’re right for us. In other words we first qualify them (just like we qualify new clients for you).

Part of that qualification is: do we already have a client in the area you operate in?

We carefully evaluate to taking on clients because their business competes with an existing client’s business. 

So rest assured: if you are our client then we will consider not taking on a new client in your area of operation. 

Guaranteed 10 NEW ESTIMATES per month

Or you DO NOT PAY, simple.

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